Users will soon have a fresh option that enables them to reduce the amount of AI-made content appearing in their timelines. This move comes as the company disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread release. This development aligns with a rise in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site primarily display AI-generated videos. A large amount of this output is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” stated a company executive.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its app tagged as artificially created. In total, in excess of 100 mn pieces of content are added to the app daily, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the level of artificial media they watch by opening the “manage topic” setting in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the setting include current affairs, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules require creators to identify convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the service will now attach an artificially created watermark to content created with its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The company is additionally launching a $2m educational fund for specialists and institutions to produce learning resources about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching coding and technology.
Platform Protection
TikTok has supported its safety measures, following discussion over proposals to lay off hundreds of review team members in the UK. It is planning to reduce a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it has to be seen by people. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
